Thursday Press #80: this is your permission to get fresh with me
[11 MAY 2023] the (simple) key to Pinterest success
In the past 4 years, I've used our Alexa Echo Dot for precisely 2 things:
Asking what the weather is
Asking for definitions of words I know but can't describe
(and like a handful of others, but mostly those 2)
As an avid reader and 3rd-place citywide spelling bee finalist (I still can't look at burritos the same way), it's fair to say I know a lot of words.
But if you ask me to tell you what it means?
Yikes.
I can use it in a sentence or spell it for you, but I find giving definitions that aren't circular or confusing really challenging.
Please tell me I'm not the only one?
Y'know where there's a LOT of jargon that I'm not really sure about the definitions? Marketing.
The online business & marketing space is full of buzzwords that get thrown around like salt over a steak à la 2017's "salt bae"
One buzzword in particular that I want to clear up for you today is the definition of a “fresh pin” and – perhaps more importantly – how that knowledge can help cut down on some of your Pinterest work.
BELOW THE FOLD
Put simply, a fresh pin is any pin that is new to Pinterest.
The most important parameter that decides that “newness” is the pin image itself.
That means that any pin with a new image would be considered a fresh pin, even if the URL, title, and/or description is the same.
Why we care about fresh pins is because Pinterest has stated repeatedly over the last 3 years that it wants its creators to be publishing new, unique content instead of repinning the same image over and over again.
Fresh pins should make up the bulk of your strategy and what you post on Pinterest.
“So Sarah, does that mean I can use the same pin titles and descriptions on all of my pins?”
While technically, by the definition of fresh pins I just gave you, the answer is yes, here's why I wouldn't recommend it.
If you have 3 different pin graphics for one blog post, you can create 3 different titles and descriptions for those pins.
That gives you 3 opportunities to test different keywords, different title formats, different calls to action, and more!
Pinterest is all about experimentation.
There's no one guaranteed formula for success, so the more you can test different variables and try different things, the quicker you'll find out what works for you.
Different titles and descriptions are one way to do that!
Here's the thing though, friend—
I know you don't have time to be crafting a bajillion beautiful pin descriptions for all of your different fresh pins.
So let's meet in the middle…
For the first pin description, just use the meta description of the blog post itself. If you need to add any keywords to clarify, go for it.
For the second pin description, write up a super keyword-rich, enticing, juicy pin description.
For each pin description after, just swap out a few keywords or change a few phrases.
You don't have to start from scratch every time. If you're starting from a strong foundation, you can just make a few quick edits and be on your way!
Annnnnd, not every pin needs a totally unique title and description. But if you can get at least 3 different variations, I'll be happy! (And so will Pinterest.)
How to Create More Fresh Pin Graphics
Pin Description Building Blocks to Swipe
And if you're like just do it for me already holy moly that's a lot, I've got two options for ya:
Pinterest Toolkit for Online Service Providers: Start at least 3 steps ahead, with content ideas (+ titles), pin templates to iterate on, and keywords you can use to plug-and-play for easy fresh pin creation.
Pinterest Management: Hire me to manage your Pinterest for you, and you never have to think about the definition of fresh pins or if yours are good enough again. You can just toss out this whole email, in fact. (But you won't, because you love me, right?)