Thursday Press #70: what's your angle, pal?
[2 MAR 2023] a niche keyword tip to rank faster
Have you ever read a too-good-to-be-true, perfectly targeted Facebook ad and wondered why on earth this company is offering a deal that good?
Because I definitely have.
“What's your angle?" I ask cynically, maybe with a bit of film noir, skeptical detective flair
And when it comes to marketing, understanding a company's true motivation (💸) can be useful.
But “what's the angle” is also a question that's been drilled into me after year of journalism and PR classes.
A story's angle is the lens through which it's told.
It's how you frame the story in a way that will make readers CARE.
The angle of your story is what takes it from a generic, uninspired announcement of a new store opening to a captivating tale of the first women-owned butcher shop in your hometown that's worthy of a front-page byline.
And it's also a great way to turn the same overwritten listicles into dream-client-attracting content that rank high quickly on Pinterest…
BELOW THE FOLD
Educational content is at the foundation of the online service provider's content strategy.
It's all you hear from every direction:
Educate!
Provide value!
Share all your tips and tricks!
So you dutifully create the how-tos and tutorials, trotting out the basic foundations of your industry, and wondering why it's not connecting with your audience. 🥱
Guess what, friend?
Everyone else is doing the same thing.
You're competing with hundreds of people sharing the same takes on the same information.
That doesn't make it still important, valuable information, buuuut with attention spans growing ever shorter and more content being published every day, you have to find a way to stand out.
You have to find your angle to make your audience care about your content.
This might look like framing your topics for the specific industry your dream clients are in or sharing an unpopular opinion or personal experience related to the information.
Finding ways to make your content more specific and more appealing to your target audience is also my best secret for getting your pins to rank higher on Pinterest sooner.
Your pin's ranking is where it shows up in the search results for a given keyword. The higher it shows up, the more likely it is to get seen by users (which turns into traffic and leads for you!)
The business and marketing niche on Pinterest in particular is small and competitive.
Which means it's going to take longer for your pins to get enough traction to compete with the years-long ranking top pins under the more general keywords (i.e. copywriting tips, brand design, Instagram bio ideas)
One way you can climb the rankings more quickly is to target niche-specific, long-tail keywords.
For example, your blog post with 10 Things to Post on Instagram for Fitness Coaches will rank more quickly for the specific search term “Instagram content ideas for fitness coaches” than the search term “Instagram content ideas”
Although the long-tail keyword may get searched less frequently, we know it's going to be searched by your dream clients…
.. who will then click on and save the pin, sending a positive signal to the Pinterest algorithm and raising the pin's ranking across all search terms, including the more competitive “Instagram content ideas” keyword 🙌
That's the beauty of Pinterest SEO.
You can go after multiple keywords at the same time with one piece of content, and it all builds on each other like a lovely stack of Lincoln Logs.
Wondering where to use those keywords? I've gotcha covered 😉
7 Places to Use Your Pinterest Keywords
When in doubt, friend, ask yourself “What's the angle?" and get really specific with it.
It'll help you create content that your dream clients actually care about and help you target niche Pinterest keywords to get your pins seen by more people in less time.