Thursday Press #158: the cake that raised the dead
[14 NOV 2024] do you get it?
Sure, the cake was good, but I didn’t think it was good enough to send me straight on up to heaven in the middle of The Sandpiper!!!
So color me surprised when I heard the low Southern grumble of my deceased grandfather —
“Marilyn! ‘Dyou make this?”
“Mm. That’s good.”
Of course, if you didn’t know Papa, you don’t know exactly what this sounds like.
And of course, it wasn’t actually my grandfather speaking from the afterlife.
Instead, it was my tiny slip of a great aunt with a recording-perfect imitation of what he would have said if he were there.
Which had us all cracking up through our tears in the middle of the restaurant.
Because damn if she didn’t get it spot on.
No one else would get it.
You don’t.
The other people at the surrounding tables didn’t.
And not even my wife, who had interacted with my grandfather before, knows exactly how accurate the impression was. (But she does take my word for it, because, duh)
No one gets you like family.
No one also knows exactly how to get to you and push all the wrong buttons like family, too, but that’s not what this is about.
So many little quirks and stories have been smoothed out to quotable one-liners by the passing of time.
Out of context, you’d have no clue why “Say goodbye to the man, Nanny” is a perfect indication of the amount of sass I popped out of the womb with.
144 is just a number, Amazing Grace is just a song, and ice cream in the microwave is just a questionable (though sometimes valid) choice.
And honestly, no amount of eloquent storytelling could truly change that.
Don’t get me wrong, I’ve got about 5 more banked content ideas just from writing the intro to this email alone, but by the time they reach your inbox, they’ll be a little stripped down, more relatable, with just the right balance of detail and ambiguity.
It’s what has to happen for the words to be effective.
You couldn’t just throw your new therapist into the deep end of your family narrative without the backstory of why Uncle Dal isn’t really your uncle and also his name isn’t Dal.
It wouldn’t make sense.
So then why are you trying to reach new audiences by using technical language and industry jargon?
How to Make Sure Your Clients Get It
If you want to get more traffic and leads from Pinterest, you have to get your content in front of your people first
And to get your content to your people, you need to make sure they get you the way your family does.
Or, at least as close as you can get.
That’s why choosing the right keywords can make such a big difference in your Pinterest results.
One of the paradoxes of Pinterest marketing is that choosing keywords *can* be intuitive because you know your niche best…
Buuuut you also have to be able to step outside of it and know what your target audience is actually looking for on Pinterest.
Not just the content, but the actual words they use to find that content.
Even if you know the ins and outs of different Showit features, your clients might not even know they need to be using Showit as a platform, let alone the specific vocab that comes along with it.
Super technical marketing terms? Nope, they’re back on “how do I write the words that make people buy from me?” and “do I really need to be posting Reels every day?”
If the only way I described my freebie was using its name, “Pinterest Blueprint,” I’d be missing out on all the people looking for “how to set up your Pinterest account” and “how to get started on Pinterest.”
Finding your keywords on Pinterest is only half the battle.
The real challenge is choosing the ones that will actually get you results.
>> Web copy or website copy???
>> Branding or brand design???
>> Home decor or house decor???
Before you get too overwhelmed, let me introduce you to two handy metrics you can use to evaluate different Pinterest keywords:
Search intent
Search volume
Search intent is the reason a user completes a search on a search engine. It’s the main goal or desire behind the search.
This matters on Pinterest because even a slight change in phrasing may bring up entirely different search results.
So before you go all in on one keyword, do a quick search to make sure that your content fits in with the other content in the results.
As for search volume, there are a few different ways to get an approximate idea of a keyword’s search volume:
Pinterest Trends
Pinterest Ads Keyword Tool
Pinterest Interest Pages
There's a lot that goes into not only choosing the right keywords but using them in the right way.
In fact it's the number one thing clients tell me they're unsure about
& if you ask me, it's about damn time to change that…
Pinterest Workshop: How to Get Your Pins Seen & Selling!
That's right!! The long-awaited Pinterest SEO workshop is open for presale now!
After the workshop, you'll be able to:
Know which keywords to use
Write good pin copy quickly
Feel confident that you're doing Pinterest “right”
The live workshop will be on Dec 11 and presale is open through Nov 28.
You can still register for the workshop after the 28th, but then you'd miss out on one heeeeeck of a discount.
(Like you can get a ticket rn for under $50 — use code “PRESALE”) 👀
As much as we like to talk about building communities and how much we love each other (and we do!), your audience still isn't going to get you the same way your family does.
Or let's be honest, the same way that one biz bestie you rant every minute detail about business to gets you, because our families are just trying their best.
BRB, gotta go prepare my answer to “so what do you do?” before Thanksgiving.
That's okay! That's normal! No one else is inside your head!!
But it just means we have to do a little extra legwork to make sure we bridge the “get you” gap.
& the keyword workshop is going to help you build that bridge. Will I see you there???
ur pin pal,
Sarah