Thursday Press #150: where do they get the audacity?
[19 SEPT 2024]
If you’ve ever had to frame a diploma, you know the custom framing costs nearly as much as getting the diploma itself does.
Ok well not literally, but shelling out $300-400 for a fancy combination of wood + cardboard to frame a fancy piece of paper as a brand new college grad staring down the barrel of student loans just isn’t the vibe.
Particularly when that fancy piece of paper would just be hanging on the wall of my home office. Dare I say, a waste?!
It’s for that reason (among other, more procrastinatory tendencies) that my college diploma has been sitting in its cardboard mailer in our closet for over 5 years now, making it through 2 moves without ever getting placed in its gilded home.
On one hand, WHERE do frames get the AUDACITY to be so expensive?
Is it supply and demand? Is museum glass really just that much higher quality?
And don’t even get me started on the crane-adjacent system needed to actually hang the monstrosity…
On the other hand, maybe we should be investing multiple hundreds of dollars in framing a glorified certificate.
After all, what gives the diploma its value? Is it the years of time spent qualifying for it? The thousands in tuition paid? The signature of the chancellor or the gold foil seal?
Or is it the frame that gives it its pompous seniority over all other framed pieces of paper on the wall?
Although you won’t find me at the Michael’s framing counter (40% coupon or not), I will admit that the frame you choose has an impact on the outcome.
If you throw your diploma into a cheap poster frame, it’s going to look cheap.
The frame you choose matters, and not just for your wall decor…
How to Reframe Your Content for Pinterest
I love how this era of IG is flipping traditional content marketing on its head…
Putting personality + personal brands first…
Emphasizing connection + stories over tips + tricks…
But Pinterest isn’t Instagram.
Educational content is a non-negotiable if you want to use Pinterest, yet everyone and their mother is telling you to do educational content differently.
Use “I” instead of “you” language
Ditch the how-tos and simple tips
Don’t share Google-able concepts
Okayyyyy… but then what are we putting on Pinterest?
That’s where the ~reframe~ comes in.
You can adapt most content for Pinterest as long as you know how to frame it in a way that’s attractive to Pinterest users.
First, let’s look at what types of content typically don’t make for good Pinterest content:
Anything super personal or specific
Metaphors and analogies
Seasonal-specific angles if your industry isn’t inherently seasonal
Time-dependent or pop culture-related topics
Case studies
I’m not saying to never create this kind of content. Whatever’s going to keep that content machine running, go for it!
We just need to know how to take “not good fit” content and reshape it for Pinterest.
I’m going to hold your hand when I say this, but the biggest culprit of content in need of reframing often follows this pattern in the title:
“What [Unrelated / Pop Culture / Personal Life Topic] Teaches You About [Industry-Specific Topic]”
You still with me? Are we still holding hands? Great. Because I, personally, love this content.
It’s just not super marketable on Pinterest.
Users aren’t searching for “marketing lessons to learn from Stanley’s popularity” — they’re either searching for “Stanley tumbler accessories” or “marketing tips for 2025” (as examples)
So what do you do with this content? You reframe it.
How? Ask yourself these questions:
What is the actual content of the blog post?
Hint: There’s often a subtitle where the relevant lesson comes in that will be the more “Pinterest-worthy” headline
Are there any actionable lessons, tips, or takeaways?
What industry-relevant keywords might you use to promote the blog post?
Would someone who doesn’t know me be searching for this on Pinterest?
This particularly applies to evergreen blog topics like “X ways to work with me” and “Which service is the right fit?”
You’re trying to find out 1) if the topic is searchable and if so, then 2) how would people be looking for it / what keywords would they be searching?
If you want more examples of how to reframe your content for Pinterest & write better Pinterest-worthy blogs, you might be interested in the Pinterest Blogging Workshop! 👇
01. EDITOR'S PICK
How to Write Better Blogs for Pinterest
It’s not that any sort of fun, personal, or story-based content can’t be pinned, it’s just about how you’re pinning it.
We want to give your content the $300 museum-glass, gold leaf, anti-shatter frame of the Pinterest world so your audience sees it in its absolute best light.
Toodles,
Sarah