Thursday Press #15: This just saved you hours...
[3 FEB 2022] 20 content ideas for service providers to use right now
YOUR FIRST 5 BLOG IDEAS ARE ON ME 😘
❤️ Because it's February, and in February we talk about love, today I'm going to share 20 content ideas for you to use for your business right freakin' now that will get your audience falling head over heels in love with you!
If you've been keeping up with the Profitable Pinterest Content Strategy series on Instagram (catch up here!), you know that I just spilled the deets on how to create content that your Pinterest audience will adore 😍
As a refresher, here's where the average Pinterest user is at:
cold leads who don't know who the heck you are or why they should care
using the platform to find specific solutions to their problems
at a “try to DIY” stage, not an outsourcing stage (most likely)
With that in mind, it's important to create content that meets your audience where they're at. You want to be the online service provider that shows up when they type “Instagram caption ideas” into the Pinterest search bar. 🔍
So let's get into our ideal clients' minds with these 5 questions:
1. What is their biggest challenge at the moment? – This is going to be a more broad, high-level topic relevant to your industry
2. How can you give them an easy win? – Listicles and specific, easy-to-apply tutorials are great here. Show them you know your stuff and that it works for their business.
3. What do they know about your industry? – Address common misconceptions or clear up any confusion about exactly what you do.
4. What are they searching for on Pinterest? – If I'm honest, this is probably the most important question and the one that takes the most insight into your audience. Really think about what your ideal client avatar is going to be opening her app and searching for. Spending time as a user on Pinterest yourself might also help you get this insight.
5. What concerns would they have about outsourcing? – In other words, at what point would they consider switching from DIY & free resources to hiring an expert? What are the highest value benefits you can demonstrate to outsourcing?
Now, you can take these questions and run with them to your favorite brainstorming journal (or five), or you can keep reading to find 20 specific ideas for 4 different service provider industries!
For Copywriters
How to Write Your Own Website Copy
5 Things to Include on Your Home Page
What's the Different Between a Copywriter and Content Writer?
Copywriting Examples (portfolio pieces or case studies)
How I Capture Your Brand Voice as a Copywriter
For Brand Designers
How Do I Choose My Brand Colors?
10 Font Pairings Available on Canva and Google Fonts
Why Your Brand Needs More Than “Just a Logo”
[Insert Niche] Branding Ideas
How Branding Can Make You More Money
For Marketing Agencies/Experts
10 Tips to Grow Your Small Business Instagram Account
15 Instagram Caption Prompts for [Insert Niche]
Why You Should Have a Strategy for Your Social Media
What to Post on Instagram Stories
How to Spend Less Time on Your Instagram
For Tech/Systems Experts
How to Stay Organized as a [Insert Ideal Client Niche]
3 Automations You Should Setup Today
Which Project Management System is Right for You?
# Time Management Tips for Business Owners
When is the Right Time to Outsource Your [Insert Specialty]
These ideas are great for blog posts, but many can also be turned into lead magnets and freebies that your audience would be happy to give you their email address for.
Example 1: 15 Instagram Prompts → PDF Guide
Example 2: Which Project Management System is Right for You? → Free Quiz
Hi, I’m Sarah — Pinterest marketer, former local journalist, and professional oversharer. Thanks for reading this edition of the Thursday Press! If you’re a fan of stories that turn into strategic Pinterest marketing tips, way-too-honest insights into online entrepreneurship, and the occasional cat picture, you’re in the right place.
Want more of what you’re seeing? Here’s how we can connect:
Check out my services. Whether you’re looking for Pinterest management or a helping hand to get started, I offer Pinterest marketing services for creative entrepreneurs who want to go from feeling good about their business to feeling ahmazing.
Read the marketing blog. Like your favorite lifestyle mag, but with more Pinterest tips, my blog is your go-to source for all things Pinterest marketing, content strategy, and human-first business ownership.
Grab the Pinterest Blogging Workshop. Learn how to write blogs that convert and promote them on Pinterest in this workshop taught by Sara at BTL Copy and yours truly!
Browse my favorite business resources. From homegrown freebies to shoppable marketing products and my favorite business tools and apps, everything I use to run my business is right here!