Thursday Press #148: this wasn't in the plan...
[5 SEPT 2024]
SEPTEMBER 5, 2024 | ISSUE NO. 148
The Headlines:
→ Get 27% off all Pinterest resources with code “LAUNCH27”
→ How to market your course launch on Pinterest
“I don’t know if this was intentional or not, but your subject line just says ‘Subject line’...”
Well just mark that down in the long list of things you don’t want to hear when you launch 🤪
Hey, everybody makes mistakes, right?
Everybody has those days?
Forgetting a subject line in one of my lead magnet workflows wasn’t exactly on my website launch checklist
But there’s only so much proofreading and double-checking a girl can do!
And, yes, okay, I notoriously do not proof my own content but this time I really tried!!!
With a 30+ page website, 4 new lead magnets + welcome sequences, and a brand new shop, if something had to fall through the cracks, I guess I’m glad it was just a subject line and not something like forgetting to add my Google Analytics code to the new site
Oh. Wait. I did that too.
I won’t be turning this ~launch retrospective~ into a cautionary tale about dotting i’s and crossing t’s.
Just know that mistakes are verrrrry normal and 9/10 times you’re the only one who sees them.
ICYMI: I celebrated the new & improved Sarah Burk website with a sale on all of my Pinterest marketing resources (use code “LAUNCH27” for 27% off!)
Here are a few fan favorites so far:
🍁 As we head into the fall season, the temperature isn’t the only thing starting to drop…
Business owners everywhere are preparing their latest and greatest course launches and product drops
And if you’re thinking about launching, you’re probably thinking about ways to market that launch, and maybe you’re even thinking about dipping your toes in the Pinterest pool?
With its ability to drive long-term traffic and a reputation for having more purchase-motivated users, Pinterest is a powerful tool for selling online courses
However…
Pinterest works best as a long-term marketing strategy, which can be a challenge if your course isn’t available year-round.
So does that mean you can’t use Pinterest with a tight launch timeline?
Not necessarily!
How to Market Your Course Launch on Pinterest
The catch with marketing a live course launch on Pinterest comes down to time.
The nature of Pinterest is that content posted there takes time to get seen and start sending traffic back to your site
That means if you’ve got a super short launch window, by the time those pins start ranking, Pinterest users might end up clicking through a broken link or to a closed sales page.
They’re disappointed and you’ve just lost out on a potential sale. *whomp whomp*
I’m not going to tell you that you can’t promote your live course launch on Pinterest, though. You totally can!
However, I don’t want you to end up with a bunch of traffic to broken links that tank your credibility with your audience, Pinterest, and Google.
So if you want to use Pinterest to market your course, the most important thing you can do is use redirects wisely and liberally.
Whatever URL you use for your course sales page, make sure that it either stays active and evergreen (even if the cart’s closed!), or that it redirects to a waitlist landing page for the course.
Personally, I think it’s a lot easier to just change the calls to action and buttons to link to a waitlist sign-up than design a whole other waitlist landing page, but to each their own!
The main thing we want to prevent is having any pins leading to a broken link.
Otherwise, marketing your course on Pinterest is pretty much the same as marketing any sort of digital product on the platform!
Here’s what you’re going to want to do:
1. Create content related to the topic of your course
This will help you bring in more of the RIGHT audience from Pinterest — the people who are actively interested in what your course is about
2. Do keyword research to find the most relevant phrases users are looking for on Pinterest related to that content
3. Build keyword-informed and curated boards around the topic(s) of your course
4. Publish pins consistently linking to your course sales page, lead magnet(s), and related blog posts
5. Consider creating new blog posts on similar subjects to give the Pinterest algorithm fresh content to work with
01. EDITOR'S PICK
A Complete Guide to Marketing Courses on Pinterest
Launching always sounds fun until you get into the nitty gritty of it all
But the end result is almost always worth it.
It’s just like finally dealing with my doom pile of things that need to be put back in their rightful homes was very worth it but not very fun to do
(Thank you for your applause, it was very difficult and I'm very brave.)
Hopefully this helps simplify the Pinterest of it all when it comes to your next launch
And if you have any Qs or want some personalized Pinterest launch support, that’s what I’m here for! Hit “reply” with your question or book a Pinterest Press Pass and let’s do it!!