Thursday Press #119: I can't believe she said this
[15 FEB 2024] why Daisy isn't coming...
One of my intentions for 2024 is to be more active and outward in my appreciation for people.
This of course applies to my real life, but also to anyone I interact with online, however brief.
If I've got a positive thought about something or someone, I'm going to share it! It takes .2 seconds to leave a kind comment or respond to a newsletter you enjoyed, but the impact on that person's day is MASSIVE.
(which I know firsthand as someone who screenshots + saves every single nice thing ever said to me)
I particularly make an effort to respond to my business friends' newsletters because:
I know how much effort and time goes into that, with hardly any concrete validation
It fills up their words of affirmation love language bucket
It's such good social proof for them
And I adore getting replies to the Thursday Press. I have a whole folder in my inbox for your kind messages!
But not everyone approaches email replies the same way...
Take this reply to Sara at BTL Copy's email about the Pinterest Blogging Workshop:
Daisy has a serious BONE to pick with me, and I don't even know her!!!
One thing's for sure — you've gotta respect her no-nonsense evaluation and conclusion. She's obviously not my target audience for the workshop, so I'm not gonna lose sleep over one harsh email reply.
So why am I even telling you, bestie?
Why, the day of the workshop, when I should be trying to entice you to sign up, would I tell you that Daisy thinks it "sounds bad"?
Because my Pinterest traffic actually has zero to do with my skills and knowledge about Pinterest.
You Gotta Know Your Audience on Pinterest
It would be the BIGGEST waste of time and effort to market my business on Pinterest.
I knowwwww I spend a lot of time telling you how powerful Pinterest is and all the benefits it has for businesses, etc. etc.
That's still true.
Most businesses can use Pinterest to exceptional success.
But me? Not so much.
Not because I don't have a blog (I do), not because I don't sell digital products (I do), not even because I'm a service-based business (they still crush it on Pinterest, too).
It's because my ideal client is not on Pinterest.
I'm a Pinterest manager... offering Pinterest marketing services...
DUH my clients aren't on there, they haven't even started Pinterest marketing!!!
Or if they have, they're not out there using it consistently enough to find my content and become a lead.
That's why they hire me, because they don't have time or interest in learning how to "do Pinterest."
The large majority of my clients have found me through Instagram or a referral/word of mouth, so that's why I spend time creating Instagram content and providing stellar service for the clients I do have.
And that's the way I like it.
Yeah, my Pinterest account "sucks" from a marketing perspective. Hell, I should probably unlink it at this point.
But it sucks on purpose. I choose not to prioritize Pinterest marketing for my business because I don't need to, don't want to, and it makes NO sense.
If I was trying to use Pinterest to market my business and I only got 9 monthly views, that would be a different story. But I'm not. Which is why my own Pinterest account is in no way an accurate picture of my Pinterest expertise.
You want proof that I know how to drive traffic from Pinterest? Here are some screenshots of my clients' results from January 2024.
The reason we're able to get these results is because I know Pinterest, I know my clients' audiences, and I know exactly how to market to them on the platform.
Knowing who your ideal client is and being able to market to them effectively is business and marketing 101, but knowing your Pinterest audience specifically is just as crucial to your success on the platform.
That’s because Pinterest is an audience-first marketing platform.
Whereas other platforms like Instagram or TikTok prioritize connection and personality, Pinterest emphasizes discovering new content, especially content that serves the intended audience well.
When a user doesn’t know who you are or even care about you, you have even less time to capture their attention and make it worth the time they spend clicking on your pin or reading your blog.
This is where I see most businesses get it wrong with their Pinterest marketing…
4 Ways You're Missing the Mark on Your Pinterest Audience
Not only do you need to know your ideal client, you need to know if those people are on Pinterest, and if they are, how to reach them with the right content.
This week's blog goes over some of the most common mistakes I see business owners make when promoting their blogs on Pinterest.
But if you'd rather know that the blog content you have is already perfect for your Pinterest audience, that's exactly what we'll be covering in the Pinterest Blogging Workshop.
🚨 If you're opening this before 1 pm EST on Feb 15, there's still time to join us!
>> Click here to register & get the link to join!!!
And on behalf of all Pinterest managers, social media managers, and service providers around the world — judge us based on our clients' results, not our own, please.
We're the biggest “do as I say, not as I do"-ers around. 🫶
WISHING YOU A DAISY-FREE DAY,
Sarah
TL;DR? Your Pinterest audience matters more than you think. Learn how to create the right content for them here.