Thursday Press #104: don't be a Pamela

[2 NOV 2023] ready to save time on your content?

Crouching by the front window at night with my flash turned on probably isn't the best way to convince our neighbors that I'm normal and not at all creepy.

While they see a shadowy figure possibly peeping on their nightly routines, I'm seeing a big-ass spider create a whole home from scratch.

To be clear — I don't have a great love for spiders.

I understand they do wonderful, important things for the ecosystem, but when they're in my house? Buddy you better be paying rent or else you're getting evicted pronto.

If they're outside of my home and I can watch them safely behind the protection of glass? Bring it on.

That's how I ended up inches away from our window, watching our resident spider weave her web (and also trying to capture it on video because YOU COULD SEE THE SILK LEAVING HER BODY!!!)

So of course we had to give her a name.

Give a warm welcome to Pamela, the furrow orbweaver!! 👋🏻

If you're wondering if I'm going to be sad once she completes the circle of life now that I've named her and gotten attached? Yeah, obviously. We're ignoring that.

Pamela's been around for a few months now, building her web, preparing her daytime sleeping cubby, looking for spider romance, etc.

But every night, she still has to do some sort of repair to her web.

Whether because of the rain, the weekly leafblowers, or some rude insect causing chaos, Pamela rebuilds her web almost every night

What an exhausting little life for a single woman! 🥱

I don't want you to be like Pamela, bestie.

I want you to create your web of content once and let it capture alllll the tastiest insects — I mean, dreamiest leads........

Let's figure out how ↓

BELOW THE FOLD

We've all experienced it...

>> The moment your computer crashes and you realize you didn't save your file so you have to start all. over. again.

>> The way your dog insists on rolling around in dirt the second you bring him back from the groomer's.

>> Unpacking at your AirBNB just to pack right back up when it's time to go home (I never unpack on a vacay so can't relate, but imAGINE!)

Redoing things is annoying. Knowing that your effort is only going to last so long before you have to do it again is SUPER annoying.

Heck, why do you think I vacuum so infrequently? With two cats and two girls in the same house, it's already dirty again by the time I finish.

But you're not here to learn about my less-than-perfect household chore schedule, so let me bring it back to something equally relatable and relevant — your content.

I knew when I started my business that I was also signing up to be a content creator. But did you?

Did you realize just how much of your time every week was going to be spent scrolling for trending audios, trying to perfect carousels in Canva, and figuring out what the hell to talk about AGAIN?

And even when you have a "perfect" content day, where you get all your content batched for the week or month, it's getting good engagement, your followers are growing...

..you have to do it again next week. And the week after that. And the week after that.

I don't know about you, but my brain isn't reliable enough to have those "perfect" days every week. I'm lucky to get one a quarter.

So the thought of going through this content creation cycle forEVER is exhausting af.

Ya with me?

That's where Pinterest comes in.

I'm going to tell you upfront — this is NOT an email to tell you to stop marketing on Instagram or stop using TikTok or emailing your list.

But if you're looking for a way to make your content stretch a little further and work a little harder, Pinterest is the place to be. Here's why:

WICKED-LONG CONTENT LIFESPAN

The average Instagram post has a lifespan of about 48 hours (not counting Reels, which can live on for a few weeks)

On Pinterest, a single pin can bring traffic for weeks, months, and years after it's first posted. And if you're posting pins every single day, that's SO MUCH CONTENT.

Like a fine wine, your Pinterest content only gets better with time, building and building on top of itself into a traffic-driving, lead-generating machine!

REPETITION IS ENCOURAGED

No one, I repeat, NO ONE on Pinterest is going to see every single pin you post (unless it's your Pinterest manager).

That means you have full permission to be as repetitive as you like, within reason.

Creating multiple pins for the same blog post or lead magnet is the best way to get more traction to your stuff more quickly, testing different title formats, keywords, graphics, and more!

If you aren't being repetitive, you're missing out on HUGE opportunities for growth.

YOU DON'T HAVE TO CREATE FROM SCRATCH

Pinterest isn't the kinda platform you create solely for or use as the only marketing effort in your business. It's a place to repurpose what you already have, and it takes like a fraction of the time to write a blog or design a whole carousel or god forbid try to sync up video clips to a reel audio 😵‍💫

PINTEREST IS LOW MAINTENANCE

You could absolutely hustle and get enough pins scheduled so that you wouldn't have to even open Pinterest for MONTHS at a time.

That's right, no engaging 30 mins before and after you post, or showing up on stories every day 🙌

Once you have your strategy and your content, you can schedule that ish out and relax knowing you've got a platform bringing new subscribers and leads your way automatically.

Sounds a whole heck of a lot better than starting from scratch and rebuilding every day, doesn't it?

Someone should really tell Pamela about Pinterest...

Another nature-inspired analogy about marketing channels…

I really didn't expect to become so interested in spiders.

I also really didn't expect November to sneak up on me so soon, but here we are.

That said, my marketing calendar is prettttty open for the next two months. Got any ideas or things you particularly want me to cover?

You've got the priority as a Thursday Press subscriber, bestie. Drop me a line and let me know what you wanna see in your inbox!!

FROM MY CORNER OF THE 🕸️WEB🕸️ TO YOURS,

Sarah